Aim of My Life Essay Example for Free (#2)

Aim of My Life Essay ? There is a saying, â€Å"Those who aim high, reach high†. It is indeed true. Without a clear-cut aim in life, life just drifts. It just floats-aimless, rudderless and not knowing where one is heading to. If we look into the lives of great men and women of our times, we see that they had clear- cut aims and well demarcated goals in life. Having clear-cut goals in life is the first step to success, because â€Å"Where there is a will, there is a way†. I have always been very passionate about flying air- crafts. As far as I can remember. I have always wanted to be a pilot. Perhaps, this desire to become a pilot originated in me due to the fact that my uncle is an air- force pilot. His life, the adventure stories he used to tell me, the respect and fame he received, etc. , have all inspired me to follow his foot-steps. But it is not easy to become a pilot, especially an air- force pilot. And I am very much aware of this fact. This job requires a great deal of intelligence and proper education and training. A number of years have to be spent studying aeronautics and other related subjects and gaining proper training. Certain physical fitness is also required. Moreover, risks are the part and parcel of the life of an air force pilot. One must be ready to face any adverse situations, as accidents injuries and even sudden death. This job calls for a great deal of personal discipline, courage and determination. It is one of the toughest professions in the world. Yet I am determined to become one. At present I am putting my very best in my studies. I have joined the N. C. C. to make myself fit and to achieve certain amount of discipline and physical fitness. After my matriculation examination, I intend to study my pre-university course in a renowned college in New Delhi. I would be staying with my uncle in New Delhi so that I could get acquainted with the air force way of life. Another purpose of shifting myself to New Delhi, is to enable me to attend some professional coaching classes for National Defence Selection Test. It is one of the toughest examinations currently held in India. I believe that two years of intense preparation would enable me to get through this test. Once the person passes this test, he is called for an interview. Interview is also equally an important step in the selection process. A good deal of preparation has to go in, before the interview. After the interview is over, there is the physical test which would not be a major problem for me, as I have all the necessary physical standards at present, in respect to my present age. Once a person gets through this stage, he is sent for training as a pilot for two or three years. Training is extremely difficult and â€Å"competence† is the key word in this process. Even at this stage there is certain amount of selection. Only the really fit and competent individuals are sent for higher and more intense training as fighter pilots. Only after several years of intense training, that they are declared to be fighter pilots. Perhaps no other job requires so much of training and updating as the job of a pilot. I do know that everyone who aims does not reach the goal they aim at. Many fail on the way. Some drop out in between. Some get stuck down by bad luck and ill health. As for me, I am doing all I can to reach my goal. Only time will tell, whether I will finally reach my intended goal. I hope that luck and favour will not desert me on the way. Aim of My Life. (2018, Nov 08).

Modern Mums International Marketing Plan Essay Example | Topics and Well Written Essays - 3000 words

Modern Mums International Marketing Plan - Essay Example Established in 2000 by Mary Polion, Modern Mums is a small company situated in Dublin, specializing in maternity wear. The company has established sales in Ireland through establishment of outlets in department stores and other independent outlets. It hastily won recognition and sales for its modern clothes, which proved particularly popular with working-class women. It has established a good sales base in Ireland and is selling in the UK to such prestigious retailers such as Harrods, John Lewis and Selfridges. Today the company employs 80 people manufacturing and selling maternity wear for the Irish and the export markets. Until now, export activities have been concentrated in the UK market (primarily department stores like Harrods). The firm depends heavily on a personal approach to secure orders. Potential buyers receive a presentation on the range from Mary herself or from Celine Murphy, the firm’s Chief Designer. In recent years, Modern Mums has come under increasing inte rnational competitive pressure in both the domestic and UK markets. Chain stores from the UK and mainland Europe have made significant inroads in the Irish market. Several of the European chains use global sourcing and large volumes to keep prices down. Mary has decided to fight back by expanding her business to mainland Europe and has identified three countries including Germany, France and Italy. The most effective market among the three options the company has identified is Germany. This paper discusses the international marketing plan that Modern Mums can adopt to establish competitive advantage in Germany. Current Business Situation in Germany The prominent drivers of the maternity wear markets in Germany include fashion, consumer confidence and the increased income levels. According to Rama Rao, (2008), the maternity wear market grew over 1% in European countries within two years to 2009 to reach 140 million dollars. Germany is the largest clothing and maternity wear market in the European Union with an estimated purchase of 51 billion pounds. The German clothing industry forms the second largest consumer industry being excelled by food and beverage industry. Germany is the largest importer of maternity clothing in the European Union with the imports accounting for 90% of the maternity wear sold in Europe (Hauser, 2010:2). The market has not grown as strongly as the regular women’s wear maternity wear is relatively expensive. Statistics indicate that trousers are the most popular maternity wear item that is purchased in the market followed by tops and jeans. The difference in the popularity of these items is caused by the variation in age. Pregnant women under the age of 25 years would buy more jeans and tops compared to their elder counterparts. The increasing number of mature first time mothers i.e. between 25-35 years of age has widened the market for maternity wears targeting older women in Germany. Most of them are career people who would req uire an outfit that would enable them carry out their official duties without clothing stress. The increased preference of small families implies that people have more resources for spending during pregnancy than when handling larger families. Additionally, most German women are choosing to

Human rights Essay Example | Topics and Well Written Essays - 2000 words - 2

Human rights - Essay Example Human rights history got its shape through major world events and more especially the struggle for freedom, dignity, and equality globally. The establishment of the United Nations in 1945, contributed to the formal and universal recognition of human rights. It reaffirmed the faith of people taking part of it in dealing with human rights (Donnelly, 9). One of the major achievements of the human rights was the formation of the Universal Declaration of Human Rights that still has a heavy impact on people’s lives worldwide. Human rights are constantly evolving and their standards change according to the needs and interests of human beings. An individual requires not buying, receive, or inherit their right. This is because they belong to human beings and are applicable to all people at all times and are the birthrights of all humans thus making them universal. Human beings need them to live a good life without undermining them live a dignified life. Terrorism is a major factor that contributes to people not enjoying their right to life. In addition, terrorism destabilizes the governments; therefore, undermining civil society, jeopardizes peace and security, and threatens the economic and social development of a country. Moreover, the security of an individual, which is a basic human right, is at risk. Therefore, states have a duty and obligation to ensure that they are taking positive measures to ensure that their nationals get protection against the threats of terrorists and bringing the perpetrators to justice. Corruption is rampant worldwide and the people who commit are either people who work in the private or public sector. The existence of corruption shows the failure of the state towards human rights obligation. Corruption affects the nature of equality and human dignity. Human beings have a right to live in a